Week 7 Readings

Week 7 Reading;
'A typical public relations program' in the Public Relations Manual: Tymson & Lazer

I believe the key messages from this week's readings were...
This reading was really helpful and practical guide for how to manage a Public Relations plan. It went through a step-by-step process of how to achieve each task and the best way to get successful results.

The Key points in the reading could be applied to my group's work;
The whole chapter is relevant to my group's work as it breaks down every task we need to complete for our Public Relations plan. Particularly the objectives section and budget section, as it went through how these sections contribute to the plan and how to measure if our objectives and budget are satisfactory-whether they aim too high or too low or are too complex. The case study (AMP Sponsorship of the Sydney 2000 Olympic Touch Relay) was also really helpful as it gave us an example of how to set out our Public Relations' plan and the kinds of things to think about within the plan.

The reading made me think more about public relations practise;
This weeks reading really helped me to get a clear understanding of the step-by-step process involved in creating a Public Relations' plan. The reading illustrated all the things that a Public Relations officer must address and how important planning is.

The readings related to other readings I've done in previous weeks;
This week's reading tied the previous weeks readings nicely together. I think this reading gives an excellent overview of a PR plan, and flows on from the readings on research, and strategies.